SWISS observes an increasing demand for leisure, visiting friends and relatives, and business air travel following the announcement of the easing of entry provisions for the U.S.
North America is the most important air travel market of all for Swiss International Air Lines (SWISS). “We warmly welcome the easing of the U.S. entry provisions that have recently been communicated,” said SWISS Chief Commercial Officer Tamur Goudarzi Pour. “And we are now observing a strong increase in demand for leisure, visiting friends and relatives and above all business air travel in the short term. We have a wide range of offers and services, especially for the changing needs and demands of our business travelers.”
SWISS is already reporting a substantial increase in the proportion of business travelers among its inflight guests, particularly among Swiss-based small and medium-sized enterprises with an international alignment, which traditionally have a very strong need for personal business contacts. The business community is evidently returning to greater travel activity, to and from both European and North American destinations. While still operating at lower capacities, the extensive SWISS route network has now been restored to cover more than 90% of the destinations which the airline was serving from Zurich and Geneva back in 2019.
